Email Marketing Strategy
To organize the 400,000-recipient list, and thousands of products marketed, I partnered with the Senior Art Director to build a comprehensive email marketing strategy. 16 templates, each with its own messaging, intention, and design.
I. Storytelling & Collections
II. Product Specifics
III. Product Catch-All's
IV. Promotions & Sale Events
7 For All Mankind underwent a massive brand overhaul in Spring of 2018. Striving to remain relevant in an increasingly dynamic and competitive e-commerce environment, 7FAM turned to its namesake: Mankind. Kicking off with a massive We Are Mankind campaign, the company enlisted the help of 10 icons to amplify the message of mankind, with denim as the blank canvas for self-expression.
Refer A Friend
With the relaunch of the 7FAM web platform, the Digital team requested a Refer A Friend feature — refer a friend via social or email, receive a discount on your next purchase. I built out wireframes and high-fidelity mockups to pass onto developers.