Digital Events & Concepts
As a notable e-commerce brand, 7 For All Mankind relied on sale events to drive revenue, retain existing customers, and acquire new customers as well. I took the lead on conceptualizing and executing various takeovers & events across platforms, proposing typography & layout concepts that I would eventually execute across, web, social, and occasionally print.
Onsite Experiences: Simi & Haze
In Fall of 2017, 7 For All Mankind collaborated with two social influencers, Simi & Haze, to re-orient the brand as millennial-geared and understandable. With a campaign shot at the Pink Motel, I was tasked with creating an onsite experience to tell the campaign’s story and, ultimately, to market the outfits and products worn by Simi & Haze. Find mockups that were translated to web below.
Self-Gifting Sale Event
Utilizing two influencers, the team at 7FAM marketed a 30% Off sale as a sitewide self-gifting event, with the intention of exposing the brand to groups of new users via two social influencers. Please find the strategy, typography, and sitewide implementations below.
Ready-to-Wear Flash Sale
A traditionally denim company, 7FAM strategically implemented messaging and sales related to their extensive line of ready-to-wear. In conjunction with the brand evolution that my Art Director and I were implementing, I executed a sales concept with contemporary colors and type treatments to highlight the RTW emphasis.
Email Marketing Strategy
To organize the 400,000-recipient list, and thousands of products marketed, I partnered with the Senior Art Director to build a comprehensive email marketing strategy. 16 templates, each with its own messaging, intention, and design.
I. Storytelling & Collections
II. Product Specifics
III. Product Catch-All's
IV. Promotions & Sale Events
7 For All Mankind underwent a massive brand overhaul in Spring of 2018. Striving to remain relevant in an increasingly dynamic and competitive e-commerce environment, 7FAM turned to its namesake: Mankind. Kicking off with a massive We Are Mankind campaign, the company enlisted the help of 10 icons to amplify the message of mankind, with denim as the blank canvas for self-expression.
Refer A Friend
With the relaunch of the 7FAM web platform, the Digital team requested a Refer A Friend feature — refer a friend via social or email, receive a discount on your next purchase. I built out wireframes and high-fidelity mockups to pass onto developers.