7 For All Mankind

An iconic and coveted brand, born from the early-2000s craving for premium denim, and pushed into stardom by the likes of Paris Hilton, Nicole Richie, and Fergie, 7 For All Mankind is going through a rebirth in 2017 and onward. As the Graphic Designer, I executed the new brand vision through all direct-to-consumer assets.

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Email Marketing Strategy

To organize the 400,000-recipient list, and thousands of products marketed, I partnered with the Senior Art Director to build a comprehensive email marketing strategy. 16 templates, each with its own messaging, intention, and design.

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I. Storytelling & Collections

Product Focus

Collections & Categories

Outfitting

Creative Story

UGC

 

II. Product Specifics

Fabric Breakdown

Fits Rundown

Product Introduction

Get The Look

Must-Have's

 

III. Product Catch-All's

New Arrivals

CRM

New Markdowns

Best Sellers

 

IV. Promotions & Sale Events

Promotion & PIDs

Postcard

$99 Denim

 
 

 

Brand Rebirth:
#wearemankind

7 For All Mankind underwent a massive brand overhaul in Spring of 2018. Striving to remain relevant in an increasingly dynamic and competitive e-commerce environment, 7FAM turned to its namesake: Mankind. Kicking off with a massive We Are Mankind campaign, the company enlisted the help of 10 icons to amplify the message of mankind, with denim as the blank canvas for self-expression. 

 

I. Web

II. Email

 

III. Digital


 

Wireframes:
Refer A Friend

With the relaunch of the 7FAM web platform, the Digital team requested a Refer A Friend feature — refer a friend via social or email, receive a discount on your next purchase. I built out wireframes and high-fidelity mockups to pass onto developers.